Advertisements Keep in mind the following key points when creating ads: USP in the title; relevance of titles to user search queries; relevance to the landing pages that ads lead to; use of extensions (quick links, clarification, contacts). When creating ads, The CTR in turn determines the consider the following […]
Marketing is all about reaching the right people with the right message at the right time. One of the most effective ways to do this is through telemarketing. Telemarketing has been around for decades, and it remains a powerful tool for businesses to connect with their audience. But to run […]
The idea of ”vacation” often makes us think of traveling to a far away place. Although it is true that a trip to a far away place is more fun and refreshing, but it also takes a lot of time, energy, and money. This makes many people feel exhausted just […]
Data and create a continuous and relevant journey for each customer. The goal is to increase customer satisfaction and engagement leading to increased customer loyalty and advocacy for your brand. Rising Expectations for Personalization Image from McKinsey According to McKinsey, customers expect some level of personalization and consumers get frustrated […]
Convenience aside, here’s why you should patronize and promote using ShopeePay and Lazada Wallet as a seller: 1. Reduce cart abandonment One of the biggest challenges when selling in the marketplace is cart abandonment. According to a recent study, an average of 74.52% of shoppers do not continue to pay […]
Digital strategy for companies: SMEs or large groups, companies wishing to embark on digital must ask themselves the right questions: Why go digital? Why should I go digital? What are my targets, how do they work? Where will I find them, and what interests them? For Edith Taillart, answering these […]
We will begin to see a book as ‘food’. This causes us to challenge ourselves to ‘chew’ it faster so we can ‘chew the next food’ faster. We will begin to see it as data; as something to remember. When we start to stop looking for it as knowledge, then […]
We will begin to see a book as ‘food’. This causes us to challenge ourselves to ‘chew’ it faster so we can ‘chew the next food’ faster. We will begin to see it as data; as something to remember. When we start to stop looking for it as knowledge, then […]
