Data and create a continuous and relevant journey for each customer. The goal is to increase customer satisfaction and engagement leading to increased customer loyalty and advocacy for your brand. Rising Expectations for Personalization Image from McKinsey According to McKinsey, customers expect some level of personalization and consumers get frustrated when they don’t. Personalization is the most effective way to make your customers feel valued. Making your customers feel valued is fundamental to building relationships that drive business. Tools for Creating Custom If a personalized customer experience is so valuable, you may be wondering what the best way to create it is.
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