Marketing and sales : two words that we are not use to associating. At least not within companies. The idea here in Brazil is that they are separate areas and, often, it is consider that “one hinders the other”. Marketing is often consider ineffective by the sales team who “do all the hard work themselves”, …
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“Come here, do I know you?” This was the very successful catchphrase use by actress Maria Clara Gueiros in one of her humorous paintings, and it makes perfect sense to explain the strangeness that an approach at the wrong time and, perhaps to the wrong person, can cause. This is exactly why establishing a prior …
If one day it was possible to sell or carry out marketing projects without proving their effectiveness , that time is certainly already part of the past, and a distant past at that. Investments are necessary, but with increasingly lean budgets, organizations require that the effectiveness of each resource used be proven and justified. And …
Read more “Do you know how to measure the success of your marketing strategies?”
This article was originally post on the HubSpot Brazil Blog, and can be view here . The main purpose of an efficient marketing agency is to generate significant results in business opportunities, a very simple definition for such complexity. There are countless actions that lead to understanding how consumers make their purchasing decisions. A meticulous, …
And it was in the middle of a presentation meeting about inbound marketing that the inconvenient problem arose. Well, we’re in the middle of summer, in a tropical country, so what’s the surprise? The thing is, he wasn’t physically there. This mosquito was used to explain to our future client why their marketing and sales …
Read more “Even unintentionally, we still choose “stilt-like” marketing and sales actions”
If you’re following what’s new for the next few years, you’ve seen that content marketing (or inbound marketing) was the big favorite in trend research. At least for the next 3 years. We published dozens of articles that mentioned the significant growth of inbound marketing. And we observed that traditional marketing actions are becoming less …
Read more “Are you tired of reading about marketing trends?”
I’m part of a group of women who work like crazy and study constantly. At the same time as they raise their children or prepare to have them. That’s why I can say that precisely because I’m part of this team, I know how frequent complaints about lack of time are. I also know that …
Read more “We don’t sell time, but we have marketing automation!”
One day it was considered just a form of distraction, and perhaps nonsense for the corporate world, but today the blog reigns supreme in successful modern marketing strategies and houses a precious asset: your company’s content. Companies that don’t have a blog are missing the great chance of establishing direct communication with their audience, and …
Walking around São Paulo, I see some trends blossoming between one street and another. A house of homemade cakes with the smell of childhood, an antiques fair welcoming people of all ages and nightclubs with music from the 60s. It is a reflection of a society seeking human relationships, a desperate rescue of the past, …
Read more “The humanization of brands and inbound marketing”
It was difficult to advertise the promising new marketing method. It was a big challenge to present to prospects, teach new students about marketing, and even more difficult was to get into the budgets of companies, which still saw inbound as an innovation far from reality. Now everything has change, we are speaking the same …
It seems that it was suddenly that the insertion of the word leads took over the corporate vocabulary, but regardless of how long it was used, what draws attention is the intensity with which it was absorbed and the great mobilization to manage them. Attracting and converting leads are some of the biggest challenges facing …
Read more “Is generating and converting leads synonymous with good results?”
I have a habit of waking up early to read a little before starting the day. I generally look for marketing, communications and technology news, and of course, I check out social media. Today I was shamelessly drawn to an unusual article about the 10 habits of millionaires, and the highlight was patience and time …
Read more “Five tips to avoid failing in your inbound marketing strategies”
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