Email might seem a bit old-school, but it is still a valid form of content marketing. According to the Rock Content Email Marketing Guide, this method is standing the test of time. In fact, 77 percent of marketers report seeing an increase in email engagement.
How can you ensure that email marketing is worth the investment? The best way is to measure the ROI. In this article, we will show you how to calculate the ROI of your email marketing and improve on it.
How to Calculate Email Marketing ROI and Improve It
Statistics on ROI, or return on investment, tell businesses if their marketing efforts are paying off. Sending emails is a low-cost way to reach out to leads, but you still have to put time into creating the Whatsapp Data messages and managing a subscriber list.
It would be nice to know that it’s worth the expense and effort. Fortunately, figuring out your ROI isn’t complicated. It is just a simple math calculation that can tell you a lot.
How much you spend
The first step is to determine how much you spend on sending email. Factor in things like what it costs to create the messages. Do you pay for graphics? How about a content writer?
Next, consider the time spent by you or someone in the company to manage your email campaigns. Measure this time in hours, and identify the average hourly cost. If you take two hours to set up each campaign and value an hour at $25, your labor expense is $50.
Strategies to Improve Email Marketing ROI
You could also consider where you got the lead. You might see better results when people sign up in a store rather than your website, for example.
Segmenting your list will enable you to factor in the Database USA behavior. The results of your email campaign can also identify what part of your audience you need to work harder to convert.