When people so much as picture the concept of a search engine, it’s Google that comes immediately to mind, and with good reason. Since its founding in September 1998, Google has been setting the standard to beat when it comes to online search technology.
Google’s now-famous algorithm was what originally gave it an edge over the competition and led it to market dominance. Today, search engine optimization is all about finding ways to better please that algorithm and attain higher SERP rankings as a result.
What Is Search Generative Experience
Google has technically been part of the current generative AI craze for a while. In early 2023, the search engine giant announced Bard, its own answer to the wildly popular ChatGPT. Ws Database Like ChatGPT, Bard delivers AI-powered answers of all kinds to users everywhere.
However, while Search Generative Experience has some similarities to Bard, it’s really its own animal.
At present, Google SGE is an AI-powered feature added to the Google Search interface that everyone already knows and loves. It leverages the power of cutting-edge generative AI technology to enhance search results, offer handy SERP overviews, and streamline the process of browsing the web.
So far, users who’ve opted to try Google SGE can:
Access overviews of a search topic at a glance, conveniently displayed near the top of the SERP
Quickly identify the portions of a webpage that are most relevant to their question
Explore new ways of posing questions to Google, similar to what’s already possible with ChatGPT, Bing Chat, or Google Bard
Sometimes, SGE automatically generates an AI-powered overview of the searched topic. Other times, a “generate” button appears at the top of the SERP instead, allowing the user to decide if they’d like to view it.
Currently, Search Generative Experience is available to English-speaking U.S. users via both the iOS and Android versions of the Google Search app, as well as the desktop version of Google Chrome. These users can choose to give Google SGE a try by manually enabling it.
How Can Google’s SGE Impact SEO
As it’s still very much in its experimental stages, no one can say for sure exactly how Google SGE will change SEO. But as is the case with every change to the iconic Google Search, another round of big changes is surely just ahead. Here’s a closer look at some of the possibilities.As with other recently introduced Google SERP features (like Rich Snippets, to name just one), Search Database USA Generative Experience’s primary purpose is to streamline search results and make it easier to answer questions.