I’ll show you what this connection is here in this content! What is tone of voice? If I ask you to tell me about the people in your life, you’ll probably remember a very important trait about them: the way they talk ! In addition to identifying people by the […]
All Dove content brings to the senses the smell of the childhood of many Brazilian families. A powerful sample in exploring a brand’s tone of voice in the culture of a huge country like ours! Tip: Storytelling: learn how to tell your brand’s story in a powerful way It’s time […]
Developing strategies at this scale of detail allows you to capture customers at different stages of the purchasing journey . No contact is lost! This fragment is a lot easier to read and more engaging. Shorter sentences make it easier to get your message across. And make no mistake: this […]
Therefore, it’s a good idea to start by choosing what type of personality your brand nes to show to attract and convert the ideal type of customer. Whether it’s an energetic, trustworthy, fun or friendly personality (among dozens of other possibilities), having a personality and sticking to it through all […]
ChatGPT nes a lot of help AI gives us a How to Create productivity boost possibly saving as much as of your time but there is still a lot of work to do by hand. 6. Publish the updates …and wait a week Youve got the page all polish up. […]
Engagement and SEO impact of your efforts. First well use a paid SEO tool to see the improvements to Google rankings Then well do it twice in GA4 once with a report which is a bit easier then with an exploration which is a bit prettier. To measure the ranking […]
Which is the URLs of your pages Set the date range to start with the date that you updat the page and go forward a month if possible. Toggle the compare switch so you can see the previous period. Add a filter so the session mium is organic. Now the […]
Choose Session mium then set the filter so it exactly matches organic and click APPLY In the Tab Settings column under FILTERS click to select dimensions or metrics and choose Page location then set the filter so it exactly matches the URL you optimiz and click APPLY Thats it! Heres […]
Andy Crestodina is the co-founder and Launch a YouTube CMO of Orbit Mia. Hes an international top-rat keynote speaker and the author of Content Chemistry The Illustrat Guide to Content Marketing. You can find Andy on LinkInOpens a new window and TwitterOpens a new window. SHARE Ne to improve your […]
“people make a distinction between copywriting and content writing. Content writing is more about eucation and entertainment. But copywriting is about selling. Really. Copywriting is about building relationships from that first flirt across the bar when you’re googling a vague topic and you find a site that you love. And […]
