While it’s easy for brands to get carri away with their brand stories and have a tendency to talk too much about themselves. Mollusk strikes the balance well here. Tell your story. But in a way that’s engaging and communicates value to your audienceTheir coupon for 15% off is also likely to help boost conversion rates.Sticking with the retail space. Let’s take a look at this beautiful welcome email from bombas. A clothing company design around building simple. Comfortable essential clothing products.
This welcome email from the
This email starts with some striking imagery of the products organiz neatly. Then offers new customers 20% off their first order. Which is a great way to get people email list in the door and try your product.Mollusk did that in their email above. But what bombas does to make theirs even more effective is add a number of clickable elements that make shopping easy. Right under the discount code. There are links to their products. Making it easy to reem the code is likely to increase click-through rates and conversion rates.Want to build your own stunning welcome email. But don’t have a designer’s help? Try one of our pre-made welcome email templates!
Sets expectations
This welcome email from the new yorker to subscribers who sign up for their daily email newsletter. The daily. Is a great one for publishers and mia companies to look to for inspiration. The two things this one does really well are:Sets expectations. You’ll notice up at the top of the email. They tell you how often you’ll receive their newsletter. What kinds of content to expect. And other perks Data Base USA of being a new yorker subscriber. This helps get users excit for what they just opt into. And anticipating your next newsletter.Cross-promotes other new yorker content. Odds are. If they sign up for the daily. They’ll be interest in other new yorker content as well. This is a great place to cross-promote content and include a cta for a subscription in a way that sounds helpful. Not disingenuous.Pair all of that with the new yorker’s signature visual style. And you have all of the ingrients for a great welcome email.