What is Audience and examples to help your brand find them Caroline By Caroline Berticelli. The target audience is the portion of people you want to reach with a given media or campaign. In practice it is the group of individuals that make up the profile of consumers that the company wants to reach. Its importance within digital marketing planning is indisputable. Because if it is not well established. The projected actions may not bring the expected results. It is worth noting that the size of the target audience is always greater than the number of customers the company has. Examples The target audience defined by the need for consumption involving the product or service in question. See two examples. A store that sells toys is of interest to the most varied consumer profiles. Whether women, men or teenagers from all locations and with different income brackets in this case.
The target audience is very broad
And marketing messages can be aimed at everyone or according to what needs to be achieved. A parts store for industrial sewing machines on China Mobile Number List the other hand. Needs to talk to entrepreneurs in the industrial sewing business. Which makes the target audience much narrower. Read also: Digital presence on social networks. Understand how to plan the strategy in this context. It is clear that the larger the target audience the more campaigns and messages. Need to be carried out in different media. It is also necessary to understand their characteristics, habits and interests to deliver the most effective message possible. The challenge then is to develop different lines of communication strategies that sometimes speak to the general public. Sometimes with a portion of it. How do I discover my target audience. People subdivided into groups to represent the target audience You need to know.
Who your target audience is to create
A digital marketing strategy (Photo: Pixabay). To determine a target audience, product and service evaluation studies. Market analyzes and Database USA verification of the current customer base are necessary. The deeper the marketer can delve the more precision he will bring to targeting . Among the factors that bring people together to form a target audience. Are gender age group Education Income Social class Location. Where you live, study or work Consumption habits. That is the target audience is the number of people who have common characteristics related to these factors. It is important to point out that the target audience is closely linked to economic indices and market fluctuations. Therefore, constant reassessment is necessary. Read also: Consumer journey: stages and application in digital marketing Actions to discover the target audience Therefore, during the discovery process it is necessary to: Determine the consumption data of the market.