Learn to create a persona for your brand in a simple and quick way Caroline By Caroline Berticelli. Knowing how to create a persona is a very important strategy within digital and content marketing. It is she who will guide professionals when drawing up an action plan for a brand or company in the media. Its design is a market. Segmentation methodology that is a way to move from the macro (target audience) to the micro ( persona ). Therefore it is important to keep in mind that it portrays particularities of the human being. Such as the way of thinking and acting, anxieties, pains, challenges and victories of a real person etc. In this sense, to arrive at the most exact answers research and surveys are necessary . This calculation must be made with the customer. Base that already consumes the company’s products or services or on the customers that consume.
From the competitor on the other
If the product or service is new on the market, it is recommended to search within the target audience that you want to reach. How to create a USA Phone Number List persona from scratch. Regardless of the strategy for which a persona will be created that is for a website or for social networks. The construction process is the same. The fictional character is elaborated from the answers to a series of questions. That intend to raise the particularities of the interviewees. Read also: What is a persona and how to apply it in content marketing The following steps can be followed: Collect customer data from the base Mining, that is, classifying this data in order to understand patterns of behavior Respond to the question questionnaire, describing the persona Search social networks in order to find similar profiles that can corroborate the answers Structure the persona.
Synthesizing the most relevant information
Choose an identifiable name for it, a symbol or a numeral Describe it in a standard document Use this standard document as a guide to content Database USA marketing on social media Questionnaires answered by customers to create a persona Surveys done with the customer base help in creating a persona. (Photo: Pixabay) How to create a persona without having customers If there are no base customers, the recommended thing when building a persona is: From the target audience, select an ideal number of people to carry out qualitative and quantitative research Create a question quiz interview people Sort responses to understand patterns Respond to the question questionnaire, describing the persona Search social networks in order to find similar profiles that can corroborate the answers Structure the persona, synthesizing the most relevant information Choose an identifiable name for it, a symbol or a numeral Describe it.
