Digital presence on social networks: understand how to plan the strategy Caroline By Caroline Berticelli. The digital presence of a brand on social media is essential these days. This is because the use of these platforms continues to grow and their reach is increasing. The Covid-19 pandemic even accelerated this process. She made people see in these media a way of not losing contact with friends and family. A survey by the Coupon Valido platform, which crossed information from. Hootsuite and weareSocial showed that in 2021. Brazil was already the third country in the world that used social media the most. Sure digital presence According to Statista, a company specializing in market and consumer data, 31% of Brazilian users on Instagram are aged between 25 and 34 years. Whereas on Facebook, the most active age group is 35+. The survey reveals people’s preferences for certain networks and shows us the.
Need to plan actions to strengthen
The digital presence according to the desired public . In this context, it is necessary to understand and evaluate which networks and which Dubai Phone Number List resources should be included in the strategy, in order to obtain better results. But this can only be done after defining who your brand’s target audience is . With the target audience at the ‘tip of the tongue’, the following questions must be answered: Which social networks is the broad audience that needs to be reached on? How often does he use each social network? What times does he usually access? This exercise is necessary so that we can understand the roles of each social network and how we can use them strategically. Elderly at the computer represents the target audience in the digital presence strategy When thinking about your digital presence, you need to know who your target audience is only from.
These answers is it possible to begin
To understand on which social networks the digital presence strategy should concentrate more content and update resources. So that many efforts Database USA are not directed towards networks that the target audience is not. Read also: The use of social networks in Brazil and the changes during the pandemic Examples of digital presence See the following examples that take into account two of the most used social networks in the world: Facebook and Instagram. Shoes store A traditional shoe store needs to start a digital presence on social networks and its main audience is women between 30 and 35 years old. The store that has a physical unit has already created a Facebook page . In addition, it registered address and telephone information to facilitate its findability on the web. However, as the main audience is women between 30 and 35 years old, it should be.