Black Friday 2022: e-commerce has the worst performance in history Caroline By Caroline Berticelli Black Friday 2022 disappointed the online . Retailers who expected to work with a good sales volume and, contrary . To expectations, recorded the worst performance in history in Brazil . This is what a survey carried out by Confi Neotrust, in partnership with ClearSale, shows. According to the survey, sales dropped 28% compared to 2021 and average. Consumer spending fell 5.9%, to R$733. Only on Friday (25), the main date of the event, R$ 1.2 billion less in sales media companies and children’s content. Also, in the ‘Breakthrough Creators’ category, than in the previous year were transacted. On Saturday (26), there was a slight improvement in e-commerce demand, but nothing that could circumvent the downward trend. Also according to the study, it is the first time in 12 years that Black Friday registers a shrinkage in online sales .
In addition, all regions of the country
Showed a decrease. “We did not expect this, people did not consume, we are still experiencing a difficult economic period. And there was Bulk SMS Saudi Arabia great anxiety in the companies. Everyone wanting to recover a little the numbers of the year”, said Matheus. Commercial superintendent of e-commerce at Clear What a scare!, Canal Jordan and Mel It was just an afternoon coffee, people, HAHAHAHA. Who are you on a roll? , Channel Jess and John I’m dating , Sale. To the newspaper Valor Econômico. On the other hand, the largest ‘marketplaces’ operating in Brazil such as Mercado Livre, Magazine Luiza, Americanas, among others, historically tend to register better numbers than the average, but the companies have not published data on their sales. Fernando Yunes, who runs Mercado Livre in Brazil, also spoke with Valor . He defined. Black Friday as “ a Black of the Cup, of Christmas and fashion products” and reported that there was a 40% growth.
In the Northeast, where the company
Managed to improve delivery times. Among the factors pointed out by experts. For the failure of Black Friday 2022 are: The dilution of Black Friday. Promotions throughout the month of November; The Database USA fact that the event was held simultaneously with the World Cup; The return of consumers to physical stores with the improvement in the scenario of the Covid pandemic;
The recent deterioration in purchasing power; The low level of confidence in the economy in 2023; Product enhancement; Increase in interest rates on the trade booklet. Linx, a company that provides technology for retailers, for example, confirmed to the Infomoney website that Black Friday sales “were diluted in November” and, therefore, the official date did not show growth. But on the other hand, physical retail sales rose 9% between the 1st and 24th of November. Linx, however, did not report the performance of e-commerce for dates prior to November 25th.