Through this list, companies can more accurately inform target customers to deliver marketing messages and improve marketing results.
Key data sets
for establishing and managing email marketing lists :Event registration: Collect participants’ emails when registering for an event. Purchase records: Add the emails of purchasing customers to the list.
Social mia:
.Attract users to leave emails through
Social mia activities. Questionnaires:
Collect information Special Database about potential customers through questionnaires. Data cleaning: Regularly check and remove invalid, duplicate or wrong email addresses. Determine the quality of the database and
Improve marketing effectiveness
Data classification: Divide Paytm Data Service customers into different groups, such as: new customers, loyal customers, potential customers , customer service for different product lines , and provide customiz marketing
Content bas on different groups
Data protection: Comply with relevant privacy regulations, such as GDPR, personal information law, etc. Strengthen the security of the database to prevent data leakage. Application of email marketing lists E-
Newsletter marketing:
Regularly send e-newsletters to customers to share product information, company news, etc. Promotions: Send promotional messages to specific customer groups. Customer Relationship
Management (CRM):
Integrate email databases with CRM systems to provide more comprehensive customer information.
Market research:
Conduct market research through emails to collect customer feback. Product recommendations: Recommend relat products bas on customer purchase history and interests.
