From a cultural point of view. Color is an important component. At an early age. Re evokes associations with fire trucks. Yellow with the sun. And green with grass or tree leaves. All these primary associations are the basis of color psychology. Figuratively speaking. culture and indicates cultural and value guidelines. Which may differ among different nationalities. For example. In the usa the color pink is associate with ballet dancers and princesses. And in japan it is the national symbol of cherry blossoms. Knowlege of national cultural characteristics will help in adapting marketing policies to a particular market.
Especially if the company has an international scale
Company presentation: creation rules. Structure. Tools read also company presentation: creation rules. Structure. Tools more details using the example Poland Data of the coca cola brand. The preominance of the re color is clearly visible packaging. Design. Bottle caps. Freight transport. It has already been ingraine in the minds of consumers that the color of coca cola is re. The constant presence of this brand has made it a part of everyone’s life. Feeling thirsty and entering any store. Cafe or restaurant. People immeiately start looking for the re refrigerator.
As there is a cold drink there
A re vending machine is clearly visible from almost everywhere. And if a person does not see it. Then he immeiately understands that something is missing. If UAE Phone Number List one day the coca cola company rebrands itself and changes the color from re to green or grey. There will be confusion in people’s minds. The essence of color psychology in marketing lies in its loyalty to the company’s brand. Psychology of fonts in logos an equally important aspect. From a psychological point of view. When creating a company logo is the font. The logo text. Using a specific font. Should fully reflect the essence of the brand.