The evolution of Content Marketing and the most important key. We continue compiling the best moments of the IV Agency Meeting, held on May 19. On this occasion we comment in detail on the presentation by Bruno Vázquez-Dodero, organizer and director of Aula CM, on creativity and the importance of Content Marketing for companies. Bruno began his presentation by emphasizing the importance that Content Marketing has been acquiring for companies and how it has transformed Email Marketing and SEO positioning in recent years.
The evolution of Email Marketing towards automation
The evolution of Email Marketing towards automation. The mass use of emails or the “hateful” forwarded email chains have been dying email database over the years. It was clear that at some point. Therefore, the user would get tired of so much spam and reject any product. Therefore, service or content from companies that do not opt for more personalized communication.
Balance between automation and personalized emails
Balance between automation and personalized emails. Automation is very good and can favor results as long as we know how to use it, but let’s be honest. Therefore, in the end automation is noticeable and there must also be a human factor in the Database USA sales process. In an advanced phase of the sales funnel. Therefore, a person should intervene to speak to you one on one, in a direct and human way. Let him resolve your doubts or simply say thank you.
