How long question of how many characters a meta description should contain arises very often. Theoretically it can be any length, but in practice Google only includes about characters in its search results. And you should stick to this boundary so that your description is not cut off. how many characters – length of meta description Use the character limit to convey as much information as possible in the shortest and most compelling way possible. Remember that you don’t have to stick to the number . Sometimes a shorter description is better! . Don’t be afraid of keywords Creating a clear and convincing website description using.
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The most important keywords is half the battle. This is due to the approach of search engines, which bold key phrases if they match the search term. keywords – meta description Bold words that the user has entere in the search box attract the eye and increase photo editor the likelihood that he or she will click on your link. Therefore, you should match the description meta tag to the terms that Internet users search for. . Use an active voice Using an active voice creates a stronger and more memorable message. Passive voice is more subtle and slightly weaker. Since the meta description is, in a sense.
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Advertising text, you should try to use the first option. active voice in the meta description Although there are cases where passive voice is a much better form, more often than not it is better to use active voice. Why write Results can be seen here when you can write See Results. This example is a reference to the next tip, CTA. . Use a call to action CTA As we have mentione many times, the description must encourage people to click. One of the Data Base USA best marketing practices is the use of the so-calle call to action Call To Action, which coincides with the active voice describe above.